Thinking Points

Thinking Points: Communicating our American Values and Vision is George Lakoff and the Rockridge Institute's handbook for the grassroots progressive community. You, the progressive community, have expressed a need for a short, easy-to-read systematic account of the progressive vision, for the morals and principles that apply across issue areas, and for all the essentials of framing. That, along with extensive argument analysis and an important new explanation of the so-called political center, is what we've written. We are confident that this book will empower progressives to express themselves in an authentic, values-driven fashion.

The book is now available to order online at Powells, Amazon, Barnes and Noble, and Cody's Books and in bookstores across the country, and has a list price of $10.

Thinking Points was also the topic of a series of discussions among members of the Rockridge Nation web community. These conversations, led by Rockridge Fellow Joe Brewer, provide a good opportunity to explore the ideas presented in Thinking Points in greater depth. They are listed below under "Related Discussions."

The full text of the book is available in PDF documents below.

Thinking Points PDF	Related Discussions
Thinking Points Preface
Thinking Points Introduction: Why We Write
Thinking Points Chapter 1: Winning and Losing	Discussion of Chapter 1
Thinking Points Chapter 2: Biconceptualism	Discussion of Chapter 2 - Part 1, Discussion of Chapter 2 - Part 2
Thinking Points Chapter 3: Frames and Brains	Discussion of Chapter 3 - Part 1, Discussion of Chapter 3 - Part 2, Discussion of Chapter 3 - Part 3
Thinking Points Chapter 4: The Nation as Family	Discussion of Chapter 4 - Part 1, Discussion of Chapter 4 - Part 2
Thinking Points Chapter 5: Morality and the Market	Discussion of Chapter 5
Thinking Points Chapter 6: Fundamental Values	Discussion of Chapter 6 - Part 1, Discussion of Chapter 6 - Part 2
Thinking Points Chapter 7: Strategic Initiatives	Discussion of Chapter 7
Thinking Points Chapter 8: The Art of Arguments	Discussion of Chapter 8 - Part 1, Discussion of Chapter 8 - Part 2
Thinking Points Epilogue
Thinking Points Notes
Thinking Points Acknowledgements
Thinking Points - About the Rockridge Institute